The end of February last month saw students from all three year groups of Fashion Marketing and Fashion Textile Design jet off to New York for a exciting, yet freezing study trip! After arriving late afternoon, the majority of students decided to watch a basketball match at Madison Square Garden in the evening, which was conveniently situated directly across the road from the hotel and we fought the jet-lag enjoying hot dogs and sodas.
We didn’t let the -15 degrees temperatures ruin the atmosphere, and on our first morning we set off on a guided tour through the city’s Garment District; famous for its history of the manufacturing and production of garments and is now home to many showrooms and haberdasheries. We stopped by Chelsea Market, full of eccentric eateries, vintage and jewellery stores, where we enjoyed some delicious tacos and fresh juices. Later that afternoon, we found ourselves at the museum at the Fashion Institute of Technology to view the YSL and Halston: Fashioning the 70s exhibition – very appropriate considering the huge 70s revival trend at the moment.
Next up was a behind the scenes tour of the Macy’s Department Store (boasting the title of the second largest department store in the world) where we were shown around where we were taught about the history of the store including interesting facts about how many customers walk through the store every day – 50,000! On Thursday morning we all made our way to Madison Avenue where the Brooks Brothers flagship store is situated. We were treated to an incredibly insightful private tour of the store and head office where the team were extremely friendly and inviting.
With plenty of free time to explore the city, we were able to explore the several different districts which provided faultless research material for our upcoming retail-marketing module. Obviously, we made time to tick the tourist must-sees off the list and visited the Empire State Building, Top of the Rock and Central Park as well as a group visit to the Museum of Modern Art.
We’re all still experiencing New York blues, however we aren’t missing the weather! The trip provided the perfect opportunity to absorb the culture of the city, as well as research the many types of retail it has on offer.
For further reading about what to see, shop and eat, my NYC Guide is now on my blog!
- Natalie Hale (www.maisieivy.com)