On Saturday morning I woke at 7am in prep for the 8am train from Winchester to Waterloo. I couldn't let myself miss the Jasper Conran show at the BFC show space - the highlight of my schedule!
This season, London Fashion Week has shifted from the beautiful Neoclassical courtyard of Somerset House to Brewer Street Carpark in Soho (yes, you heard that right. A car park.)
Each season, the British Fashion Council's show space sponsors up and coming designers such as Bora Aksu, Eudon Choi, Jean-Pierre Braganza, Sibling and Holly Fulton... This show space is usually the central location of Fashion Week - causing masses to congregate outside.
The BFC's ambition to move to Soho stems from the up and coming sense of the area; housing hundreds of fashion studios and magazine offices, with the added aim of bringing life and business into the many shops and eateries surrounding Brewer Street.
Jasper Conran's show was a sea of greens - seaweed, avocado, algae, khaki - you name it. If the underwater lenticular-printed invite wasn't enough of a clue; the show was filled with clean cut lines, graphic leaf prints and floaty seaweed sequinned dresses.
After a spot of brunch at Jackson & Rye, I headed over to the Elms Lesters Painting Rooms to see the Minki Cheng and Omer Asim presentations - hugely innovative and an incredible space!
I can't wait to attend a few more days and shows next season!
- Natalie (www.maisieivy.com)