All of the work undertaken by students on this degree course is grounded in research. A couple of weeks back the third year students (and tutors) went up to London together to visit exhibitions, and students used the time to undertake primary observational research on their chosen final project brands. First stop was the Future Home exhibition at the Design Museum, and we were fortunate to visit during the time of a temporary luxury pop up exhibition entitled; The Luxury Cave’. Both exhibitions, albeit different, allowed students to make connections to the world we live in today and their own brand based research and the environments in which they operate. A great day, and a touch of social combined, everyone came home happy (but tired)!
BERLIN FASHION WEEK TRIP JANUARY 2019
A Breath of Berlin
We woke the last day to clear blue skies; the rest of the week had been grey with some light snow the night before, not that anyone had noticed. There hadn’t been time for polite conversions on weather. Five days had passed in a blur, but not in a whirlwind but rather as a dream. We’d experienced so much Fashion, culture or otherwise. We felt we were leaving German soil with a new perspective. Fashion Tech illuminated the pressing issue of climate change already at the forefront of this year’s state of fashion, and the other shows seek and premium echoing its message along with other of 19/20 trends to come. Seek’s abundance of street-wear celebrated the warehouse aesthetic, there was a mixture of niche and well-known millennial brands(such as champion, Fila and Ellesse to name a few). Premium was chaos: print, colour, texture, row-by-row, column-by-column. The Reichstag building offered some social and historical context, which was concreted through seeing artists and photographer’s work in galleries, streets and even a certain wall, need I name? Monkey bar provided a high-rise view to take in the sweep of this incredibly rich past and present day city, with a daiquiri in hand and a giggle to the person on the left it was a refreshing way to wash over the busy days events.
So we had a vote on a theme for our Christmas party 2018. Across the year groups we had a lot of different selections! In the end, we decided to go with a combination of two of the most popular themes; the 90s and glitter!!!
So Tuesday night saw the fashion marketing programme team and all the amazing students don their best 90s outfits ready to party the night away. A photobooth and some great tunes provided the best entertainment to celebrate the end of the semester, and the start of the Christmas break.
It was a great night, with lots of students meeting each other for the first time across year groups; hilarious photos taken in the photobooth captured memories that will last a lifetime, and we even had a dance-off with one lucky student winning a prize for amazing moves!!!
We had a really great time, and we want to take this opportunity to wish you all fantastic Christmas and Happy New Year.
The photos from the evening will be available shortly on Flickr.com (taking a while to upload!)- lookout on Instagram for the notification.
Take good care everyone; we can’t wait to see you all again in 2019.
From the FMM programme team
At the opening event for Anya Hindmarchs new collection, upon entry, you received a personalised LABELLED name tag and were directed to the coffee station, to pick up a hot drink and a KitKat (all labelled accordingly). All the products in the collection were displayed by colour and of course, labelled.
Anya Hindmarch herself, was there and speaking to those attending. I joined in and listened on how she wanted to get to know her consumers. This was the highlight of the event for me as I wasn’t expecting to see her much less get the chance to have a conversation with her.
The workshop took place in the basement of the Sloane Street store, which had been transformed into a classroom complete with small school desks. To begin the workshop, Anya spoke about the inspiration for the collection which stemmed from her obsession with organization and wanting to help others become organised in this hectic time. She finished with a quote from Benjamin Franklin: “For every minute spent in organizing, an hour is earned” and wished us well before handing the reins back to the Next Action Associates representative. The participants in the workshop were predominantly working women in London who spent most of the session scribbling notes about the Getting Things Done methodology. The method focuses predominantly on keeping organised lists and setting up filing systems to ‘keep everything in their place’.
In summary, the event was extremely inspiring and it was a surprisingly accessible opportunity to gain insight into mindset of one of the top designers. My key takeaway is to keep an eye out for more events and it’s worthwhile to attend, especially if it’s your favourite designer.
By Hilary Ip
As part of the level 2 fashion management course, we have been learning about the roles of a buyer and merchandiser, working towards a written report to propose a new product range for SS19. To kick start research, I attended a fashion show at LFW for SS19 to undertake primary research on Macro trends seen both on the streets, and on the catwalk. Alongside this we attended the V&A exhibition ‘The Future Starts here’ to find some inspiration from current innovation in fashion that could be integrated into our ranges, with special consideration towards future fabric developments, technological advances and sustainability issues. We have worked in groups to collate our findings on the current MACRO environment from a business and trend perspective, and created a presentation that would later feed into our individual written report. Reflecting on our group work, I created a Value Proposition for the Brand Nike, creating a range called Nike PYRO. “Nike PYRO’s focus is to push the scope of Nike’s innovation, turning its eye to sustainability. For this new product line Nike have joined forces with SeaqualTM to create sustainable and eco friendly sports wear that not only looks beautiful but also does not harm the environment.” In seminars we have been delving into the role of a Fashion Buyer and Merchandiser by looking at range planning and price architecture. During these sessions we have been given valuable examples and scenarios alongside numerical tests that can be challenging but also very rewarding in the long run.