Posted @withrepost • @daisystoppani_wsa Gucci inspired cathedral test shoot ⛪️✨ Stylist : myself @daisystoppaniwhite Photographer: @sachawilliams_photography Models: @yubiinn.wsa @georgia_fayy Lecturers: @sabinaemrit @charlotte_logue . . . . #styling #gucci #shooting #ootd #testshoot
Posted @withrepost • @mollydonaldsonn when you spot good lighting @evarobertsonsmith 💚 Don’t think either of you need good lighting 😂 but lovely shot. Have a great summer level one and we look forward to welcoming you back as 2nd years in October. 🥰
Posted @withrepost • @evarobertsonsmith first year has been a dream ✨🏹🖤. See you in the Autumn 💕
Posted @withrepost • @georgia_fayy Some Friday fashion for you! 🖤 Styled and photographed by me 📸✂️ Model: @abbie_hole 👯‍♀️ @marketingoffashion
Posted @withrepost • @abbie_hole The last of styling for @marketingoffashion model days are over 😅had fun being styled by @georgia_fayy
Before the rain 🌂🌂
Getting lost in this beautiful city is one of the best ways to spend a free day
Slightly obsessed with fragrance
Beautiful light to end our second full day in Florence 👣👣👣👣
You turn a corner and WOW 👀
We are always so grateful when people in business give up their time to teach our students on visits, thank you so much Marcella, you were amazing and the students definitely learnt a lot 💕
Beautifully complex, the art of creating a scent to communicate a person, a brand and even an occasion. @silenocheloni
A place to rest and contemplate; the sofa where a personal client might sit for two hours imparting personal preferences and scent based experience to help master perfumer Sileno Cheloni develop a truly personal bespoke scent. This is personalisation at its most connected, with the doors closed for every meeting this is really just about the individual. What personal experiences have you had that have connected you with a fashion brand??
Students listening intently to the role of olfactory branding today, and hearing that this amazing business worked with Alessandro Michele @Gucci recently to develop scent for a new range of candles. Lots of insight into the process of developing a scent for a brand, and the process of doing the same for a personal client. Time spent understanding the person or the brand is key, often a two hour meeting with a personal client to understand what they love and perhaps not love in terms of scents. Marcella told us that this is often an emotional meeting, where memories linked to smells come flooding back. This reiterated how powerful scent can be in creating meaningful emotional connections. Did you know that smell is one of your most powerful senses? ‘Scent reaches us in ways that elude sight and sound but conjure imagination in all its sensuality, unsealing hidden worlds. A whiff of a once-familiar odor, and memories surge into consciousness on a sea of emotions.’ (Sileno Cheloni)
Students learning about a new concept @silenocheloni where clients can create their own scents
Day two started with a visit to @silenocheloni, a master perfumer and olfactory branding business situated across the bridge from the main square in the artisan district of Florence. Crossing the bridge and moving away from the crowds was actually the perfect way to prepare for this visit as we joined Marcella who gave up her time to talk through why smell is important as part of branding today.
The Gucci store situated below the Gucci Garden Gallerie sells exclusive lines that you cannot acquire anywhere else, and definitely not online. They also sell ‘One of a kind’ pieces, these are single garments where the one for sale in that size is the only one in the world. This level of exclusivity drives a deeper connection, as memories are created around the purchase in the store in the city of Gucci itself. The majority of purchasers in this store are visitors, holidaymakers, so the opportunity to link the purchase with positive emotional connections of a journey are heightened with this retail innovation. Bravo Gucci P.s. there’s a kind of gift shop the other side of the main store selling magazines, notebooks etc allowing even the most budget driven consumer access to something from the brand, and the beautiful bag they provide the products in is well worth the spend 😉
Stunningly beautiful 💕