Level 2 Marketing and Management students were briefed this week to contextualise their Trend Forecasting work with a visit to London today looking at Directional Retailing from a Product Management and Marketing perspective. A trail through Mayfair looking at key influential designers including Celine, Dover Street Market and Liberty highlighted trends in current fashion to feed into projects directed towards new branding and marketing strategies for the Urban brand. Not to be missed is the new H&M /Kenzo collaboration which launches today. So a sneek peek was welcomed at the visual displays being set up and highlighted their continued popularity in the queue already forming. Also launching in Liberty is the new Xmas window displays with volumes of glamour and luxury. The new Gucci Cruise SS17 collection in Dover St was also a highlight and with Vanessa Redgrave (aged 89) in the campaign theres no doubt of the inspiration to future trends in colour, print and styling.