Alexandria Niz-Downing X Tom Ford
Congratulations to Fashion Marketing Graduate Alexandria Niz-Downing who has landed a much sort after role in PR at Tom Ford. Her motivation and determination has paid off well as she sets of on her career in PR. Well done Alex and we are proud of you!
Heres what she has to say.....
I wouldn’t have landed this opportunity if I hadn’t have completed an internship at TOM FORD. The contacts I cultivated throughout my work experience helped me to stay in contact and be the first point of call for any vacancies in the PR department. Interestingly enough I found my TOM FORD contact from the LFW website, each designer will have an email for their press and sales so if either of those are something that you’d like to go in to I recommend looking on there.
It is also important to remember that people seem to be afraid of applying to the big brands.The main tip I would give any undergraduate is to get an internship! That kind of experience will set you apart in the eyes of a recruiter and it will ensure that you know what you’re getting into. Don’t be fooled by the glamorous exterior the fashion industry involves long hours, lots of caffeine, intimidating colleagues and in my case hundreds of emails a day...Good luck
By Linda Mackie