Here at WSA we are very fortunate to have access to many state of the art facilities. This week saw our level 1 Fashion Marketing and & Management students working in the photographic studios. Supported by a professional stylist and photography technician their task was to style a look for the PRIMARK brand as part of their Fashion Promotion assignment.
This particular module focuses on what persuasive techniques brands employ in order to secure loyalty and awareness from their consumers. It examines both the contemporary and more traditional written and visual media communication channels brands have available to them in order to provoke an action from their consumers.
One such technique is advertising. Our first years have been tasked with firstly photographing a styled image and using postproduction techniques to develop an advert for a printed or digital media campaign.
Each group appointed an art director, a clothing stylist, someone to style hair and make up and someone to model the clothing. The groups treated this first session as an opportunity to experiment, an opportunity to take risks and make mistakes. They were charged with getting together in their groups to review the images captured so that the next session could be planned more effectively.
First year student Ashleigh Newnham says of the experience: “Our group were trying to create something fun and playful, with a lot of energy and a slight 90s vibe. We went with bright colours against white, to create a youthful but not tacky look.”
Fleur Gascoigne says, “Styling was harder than I thought, one wrong accessory can throw the whole outfit off.”. She also noted, “I really enjoyed this first session and it will be great to see what the images look like once edited."
Finally Emma MacKay says of the experience, “The styling session went well, it allowed us to adopt a hands on rather than an academic approach. And the ideas for our campaigns were literally coming together in front of us as every image was taken. I enjoyed it very much.”
We are looking forward to seeing how these sessions progress and ultimately how the images taken will be used as part of the student’s promotional strategies.