Week 1 & 2 kicked off well for Level 2 Fashion Marketing / Management students who now undertake an intense 5 weeks of brainstorms and 'Think Tanks' to establish and consider future trends in fashion & consumerism in relation to globalisation, ageing population, hyper creativity & rethinking energy.
Students are working as close to industry expectations and standards as possible, ultimately forecasting their ideas for the future of retail strategy, and presenting ideas in highly creative formats. Already students have identified key themes including, 'strong is the new skinny', 'health and wellbeing' and a new 'vulgarity' in wealth. The aim is to delve deeper into these topics & to research the wider context of how a fashion trend develops & ultimately to come up with new strategic direction for a chosen retailer.
Team work is key in this project, demonstrating the ability to work across cultures and experiences in order to present in a formal commercial setting. Students are shown key team roles and asked to then reflect on their contribution to the project, thinking of the challenges and conflicts that may have arisen. Tutors Linda Mackie & Anna Pegg work closely with students to ensure that the teams work effectively. No excuses will be accepted, the project has to be delivered and the deadline is Week 5!