Level 2 fashion Marketing/Management students exhibited their work at The Winchester Gallery at WSA this month to showcase their work and live project brief for Marketing and Management. The students named the exhibition 'We are!' a collaboration with the URBN Group , whose retail brands include URBAN OUTFITTERS, ANTHROPOLOGIE and FREE PEOPLE. The exhibition shows the role of trend forecasting in the fashion industry and its impact on product development and brand communication in retail strategy. With creative research dominating the students work, attendees were able to see creative mood boards, styled imagery and academic reports, as well as brand films and documentary style interviews about the processes involved.
Level 2 FMM Senior tutors Linda Mackie & Anna Pegg together with students welcomed the Talent Recruiters from the Urbn Head Office to present and talk with students about their work. Students took the opportunity to talk to Kate and Zoe from the URBN group about their work and future career ambitions.
Feedback from Kate and Zoe (Urbn Recruiters)
"Myself and Kate had a great day and thought the students work and eagerness for the brand was super impressive! It was great to see how eager the students were, and we saw some great talent!”
Maddy Hernandez, Fashion Management Pathways says.....
"It was great to see everyone’s hard work reflected in the success of the exhibition, and I felt that it accurately reflected our collective efforts to organise and set up the exhibition space, as well as the individual effort put in to each of our projects".
It was a pleasure to welcome the URBN group to view the exhibition, and we all very much appreciated the enthusiasm they showed towards our macro and micro trend concepts. It was also great to get some advice on writing CV’s and cover letters, and to find out what the industry really looks for in a candidate."
Carmen Tanasescu, Fashion Marketing pathways says..
"The focus of this industry facing brief and exhibition was the URBN group of retailers namely Anthropologie, Urban Outfitters and Free People. Kate and Zoe the recruiters rom Urbn HQ were not only able to review our projects but we were also able to discuss future careers with the Urbn Group too."
Images taken by Lizzie Willis, Carmen Tanasescu & Maddy Hernandez