Fantastic launch of FEAST MAGAZINE, The Millennial Edition. We are already working on the next one, follow @thefeastmag for more information or enquiries. FEAST is an in-house magazine project led by the programme leader and a student managing editor. The magazine project allows students to develop and refine skills in editorial writing, art direction, styling, graphic design, marketing and creative branding and sits outside the core timetable to allow easy access for everyone wanting to be involved.
A bouyant start to Level 1 and we warmly welcome our Freshers into Winchester School of Art on the Fashion Marketing and Management Programme. Although they are busy moving in, meeting new friends and finding a supermarket (the priority) we have set them a task to get creating from day one. Students were asked to get into groups, and go out and capture 'street style' images thinking about whats trending in fashion, the model, the location, & most importantly now, 'the post'. Theres a prize at stake for the winning group which will announced today. We hope to find the next Tommy Ton amongst our group but the standard is set high already.
Find more Freshers activities over the campus in the link above.
Paul Mackie, Senior Teaching Fellow, Year 1 Tutor
Freshers going out and capturing Street Style images around Winchester and Highfield campuses.
A busy week last week shooting one of the fashion stories for FMM's publication FEAST which is due to launch September 2017. The magazine's creative director this year is one of FMM's own students, Sion Boylan, who gained experience developing publishing concepts during his time at AMFI as an exchange student in Amsterdam during his second year. This shoot was styled by Programme Leader Amanda Bragg-Mollison and is part of a six page spread that will feature as part of the fashion content. Content will also include articles and visuals from key fashion industry contributors as well as other level three students who have been keen to get involved with this exciting new project ...more information to be released soon . FEAST will launched in September 2017.
Programme Leader and Principal Teaching Fellow, Amanda Bragg-Mollison
The year 2 Management students recently saw first-hand what life inside a clothing factory is like on a recent visit to a factory in North London. The CEO of the factory Jenny, (and ex. Senior Buyer from M&S) gave the students an excellent insight into the workings of a garment factory as well as some excellent insight into what Fashion Buyers should look out for when working with factories. Jenny also talked to the students about rising popularity of on-shoring as brands strive to cut down their lead times and bring new products to the market more quickly.
The students were taken on a tour of the factory, following the journey of a product being made, from raw materials right through to the finished garment. They had the opportunity to see first-hand the latest ASOS products being made as well as new emerging designers and more established designers such as Julian Macdonald OBE.
The day provided the students with excellent knowledge to feed into their assignments, where they are asked to develop a new physical retail proposition and define a sourcing and supply chain strategy for it. From the comments received from the students following the trip, it was apparent that the experience had really opened their eyes to what is often the unseen side of fashion, and highlighted to them the important role a Buyer has in ensuring their product ranges are sourced responsibility and ethically.
Paul Mackie, Senior Teaching Fellow, Fashion Management
"They may seem simple, but their importance cannot be emphasised enough” (Telegraph)
Soft and hard skills are put to the test by Level 3 Marketing and Management students, building confidence, awareness and communication skills in preparation for tough interviews.
LEVEL 3 FASHION MARKETING AND MANAGEMENT Students participated this Semester in Mock Assessment Day activities in preparation for developing skills ready for industry. Students have undertaken,as part of their Professional Planning Module, activities including Interviews Skills, Networking skills, Numerical and Verbal Reasoning to support them in being work-ready. Skills such as Negotiation, Communication, Persuasion & Time management have been put to test through team activities. Reflecting and demonstrating tough self-analysis supports students in being prepared for interviews in Buying, Merchandising, PR, & Marketing for example. Also working in Digital Marketing requires students to be knowledgeable in the latest terminology. The industry is tough and competitive, with great emphasis on ‘why am I suitable for this role’ in the activities. Students are required in many instances by industry to undertake Assessment Days, Telephone Interviews, Skype calls as well as panel Interviews to get the job they want. Personal evaluation plays a great part of this process as well as demonstrating great communication skills. External talks from Arcadia Group and Urbn Talent Recruiters highlighted the importance of being prepared and informed, being individual and focused. We think our students have done a great job of this process, and have impressed the industry contacts with their focus.
Linda Mackie, Senior Teaching Fellow, Professional Planning 2017